Bryn is awesome to deal with! He is VERY knowledgeable and a top notch guy! If you are looking to get your website re-built or any SEO ideas Bryn is your guy!! I highly recommend him!…
Navigating email marketing hurdles
Are you struggling to get your emails opened or acted upon? Is building a high-quality email list a constant challenge, or are you unsure what to include in your emails?
You're not alone. These are the common pain points we often encounter when discussing email marketing. Let's delve into them.
Our emails are not being opened
If your email marketing campaigns have low open rates, it could be a sign that your emails are not engaging or reaching the right audience.
Our emails are not leading to conversions
While sending emails is one thing, it's another to get your recipients to act on them. You may be struggling to convert your email recipients into customers.
We don't have a robust email list
A successful email marketing campaign relies heavily on having a substantial, high-quality email list, which can be challenging to build and maintain.
We're not sure what to include in our emails
The content of your emails is crucial. It can be difficult to know what to write to engage your audience and prompt them to take action.
Your Email Marketing ally
Becker Design is ready to transform your Email Marketing challenges into victories.
For over 15 years, we've been strategizing and executing high-performing Email Marketing campaigns. Our proficiency in this field is profound, and we apply our valuable insights to develop award-winning, industry-leading Email Marketing strategies for a diverse clientele across Canada. We're masters in the art and science of Email Marketing, and we're eager to demonstrate our expertise. Here are just a few ways we help our clients optimize their Email Marketing efforts.
Unleash the power of fully customized Email Marketing
Our Email Marketing strategies are developed from scratch, tailored to the unique needs and objectives of your business. We use hand-crafted, 100% customized Email Marketing approaches complemented with a carefully selected and finely tuned set of tools and plugins. This strategy ensures that our Email Marketing campaigns are incredibly responsive, providing your audience with personalized and engaging content.
We specialize in high-performance, lightning fast Email Marketing campaigns
The combination of our bespoke Email Marketing strategies and our enterprise-level fully customized Email Marketing stack ensures our campaigns outperform 99.9% of others. Slow-loading emails and poor deliverability rates can turn off potential customers. We ensure that every Email Marketing campaign we run scores high on deliverability, open rates, and various other performance metrics.
We provide 24/7 Email Marketing support, updates, and performance tracking
Some agencies run Email Marketing campaigns and then disappear, providing no follow-up or analysis. We believe that’s not the right way to do things. Our approach is to provide continuous support, especially for the campaigns we manage. We ensure your Email Marketing strategy is always optimized, delivering maximum value for your business.
Our Email Marketing strategies are designed with SEO and deliverability in mind from the start
All Becker Design Email Marketing campaigns are designed from the ground up to help our clients gradually and organically reach new heights in email deliverability and engagement rates, without requiring a great deal of ongoing off-site work after the campaign has been launched. We use a strategic structure, lightweight assets and code, top-tier delivery technology, and custom, relevant, well written, and audience-friendly content to ensure that our Email Marketing campaigns check all the boxes right from the start.
Becker Design is a distinguished Canadian Email Marketing agency.
Kind words from a happy Email Marketing client
We did good work for this business and they're happy to let the world know.
Trusted by hundreds of companies across Canada
Here are just a few of the companies in Saskatoon and across the country that trust Becker Design & Media with their web presence
More Services Related to Email Marketing
If you're looking at Email Marketing, you'll probably be interested in these other services we also provide. When we design and develop new websites from scratch, those projects usually involve a little bit of everything you see here, and more.
Make sure that search engines know who you are and what you do by checking all the critical on-site and off-site SEO boxes and by having a lightning fast, properly built website
WordPress is our specialty and the #1 website Content Management System (CMS) on the web. We employ a 100% fully custom & hand-built design and development approach to WordPress sites
Master your WordPress website with expert guidance and management. We offer tailored solutions and hands-on support for your WordPress needs.
Saskatoon Jazz Orchestra
The Saskatoon Jazz Orchestra is YXE’s premier professional big band jazz ensemble.
In addition to website design, we are happy to provide ongoing marketing, advertising, poster design, ad campaign design, and other publicity materials to the SJO on an ongoing, seasonal basis.
Publicity for SJO concerts changes with each event and each campaign is tailored to suit that concert’s style and theme.
What is Email Marketing?
Email Marketing is a direct form of marketing that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
With more than half the world’s population using email, it’s a cost-effective solution for reaching existing and potential customers. Unlike social media or search engine advertising, Email Marketing allows you to directly communicate with your audience, building relationships and driving engagement.
At Becker Design, we tailor each Email Marketing campaign to align with your brand identity and business objectives. We utilize effective strategies like segmenting email lists, customizing email content for individual users, A/B testing, and analyzing results for continual improvement.
Once your Email Marketing strategy is in place, we give you the reins. You’re fully empowered to manage campaigns, with the ability to make adjustments as you see fit. Of course, we’re always here to provide support and guidance when needed.
If you have an existing Email Marketing strategy that needs a revamp, or if you’re starting from scratch and need expert guidance to launch a successful campaign, Becker Design is ready to deliver the results you’re looking for.
BuckingJam Palace (BJP) is an incredibly unique live music venue in Calgary, Alberta.
The BJP website is more complex than it may appear. In addition to serving as an online hub for all live and digital events, complete with a dynamically updated events feed with artist information and ticket purchasing links, it’s also a content hub with a specially designed membership system that provides gated access to a wide range of custom media for members.
The BJP website is modern, simple, and light on its feet. All the moving parts are designed to be operated by a team of volunteers (if needed). It is flexible home base on the web for an organization that is always looking to improvise, adapt, and engage with artists and jazz lovers in new ways.
Frequently Asked Questions about Email Marketing
You've got questions about Becker Design's strategy to Email Marketing. We've got answers. If your question isn't included below, feel free to ask it during our initial consultation.More questions? Let's talk!
Email Marketing involves sending emails to a list of subscribers to promote your products, share news, or provide valuable content. It’s an effective method for maintaining relationships with existing customers and engaging potential ones. It can significantly contribute to customer retention and sales growth.
Email Marketing is a cost-effective way to reach your audience directly and personally. With the right strategy, it can increase brand awareness, boost website traffic, generate leads, and drive sales. Plus, its success is easily measurable with the right tools.
The content varies based on your business goals and audience’s interests. It may include product updates, promotional offers, informative articles, company news, or helpful tips relevant to your industry. We ensure all content is valuable to your audience and encourages engagement.
The frequency depends on your business and audience preference. Whether it’s daily, weekly, or monthly, we strike a balance between maintaining audience engagement and avoiding inbox overload.
Absolutely! We can help with strategies for growing your email list, like optimizing your website for email sign-ups, creating engaging lead magnets, and utilizing social media platforms.
Definitely! Email Marketing can drive traffic to your website, which can positively influence your SEO performance. Also, we can leverage your email campaigns to promote your SEO-optimized content.
Yes, indeed. Email Marketing can be integrated with our other services, such as Content Marketing, Social Media Marketing, or SEO, creating a comprehensive digital marketing strategy to maximize your online presence.
Ready to boost your Email Marketing efforts? Here are the four pivotal steps: a meeting, a proposal, campaign implementation, and ongoing support.
Let’s Set The Stage
Every great journey starts with a conversation.
After you get in touch with us and share some details about your objectives for your email marketing project, we’ll arrange a remote meeting (Zoom or a classic phone call would do). These introductory conversations typically last anywhere from thirty to sixty minutes.
We’ll review your ideas for your email marketing campaign — from its breadth and depth, the key deliverables, to your budget and schedule.
Gaining a comprehensive understanding of your business and its needs is vital for step two.
Proposal, Strategizing, & Initiation
Once we have insight into who you are, what your business does, and what your email marketing goals are, we’ll craft a thorough proposal for you to peruse.
Our proposals encompass everything required for you to decide whether to collaborate with us. They detail key campaign elements, provide a thorough cost breakdown, and explain our systems, terms, and any other important logistical details.
Our proposals are flexible — we can modify them until they meet all your needs. There’s no obligation. Even if you opt not to proceed with us, we hope that our initial meeting, discovery, and proposal drafting process will contribute to your ultimate goal.
If you decide our proposal aligns with your needs and you’d like to proceed with us, the next step is to embark on your project and begin the strategizing and implementation phase.
Create, Execute, & Refine
Our email marketing campaigns are tailored to your specific needs and executed in a way that doesn’t disrupt your current operations.
Your email marketing campaign is considered ready only when you’re entirely satisfied. It’s our task to bring your email marketing campaign to life and then refine it to perfection, with your input and guidance at every step.
Once your email marketing campaign is live, you can begin to see the impact of a well-strategized and targeted campaign. Congratulations, your brand is now connecting with audiences like never before! But our commitment to you doesn’t end here.
Launch, Evaluate & Maintain
An email marketing campaign isn’t just a one-time event; it’s a dynamic process that evolves with your business growth and market changes.
Becker Design offers continuous support for the email marketing campaigns we launch. For some clients, this has been a 10+ year journey, adapting and thriving as market dynamics shifted.
With Becker Design, your email marketing campaigns will stay effective, reach the right audiences, and anticipate potential opportunities for a long, long time. We ensure everything runs smoothly, your campaigns are tailored, error-free, and secure. We keep your campaigns updated with the latest marketing trends and analytics insights, ensuring that all improvements are smoothly integrated.