"The Canadian Retina Society (CRS) represents the Ophthalmologists in Canada whose primary area of patient care is surgical and/or medical vitreoretinal disease."

CRS needed a new website to help improve functionality of a few core components:

• The site needed to be easy to update, which called for a totally custom backend system built on top of WordPress
• The site had to have a sub-site dedicated to their Annual Meeting, which could be updated every year
• The site had to be able to collect information from members, physicians, the general public, and Annual Meeting attendees quickly and easily.

CRS's website is clean, modern, and simple to navigate. Important information is presented front-and-centre, and all primary users — from member physicians, to annual meeting attendees — can find the specific information they need effortlessly.