Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
Let’s Talk
Home / Our Work / Certified Sales and Rentals← All projects
Construction Companies

Certified Sales and Rentals

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

Live at — certifiedsr.com
Client mark
Certified Sales and Rentals website by Becker Design
Fig. 01 — Certified Sales and RentalsConstruction Companies
Overview

Web Design & Development Project Overview

Certified Sales and Rentals supplies the machinery that goes underground — scooptrams, loaders, compressors, generators, pumps, winches and lifting gear — to mining and construction operations that cannot afford a piece of equipment to be the reason a shift stops. They also repair it, recertify it, and fabricate custom pieces when nothing off the shelf will do. The website’s problem was a catalogue that changes constantly and a buyer who arrives knowing exactly what they need.

We built the equipment listing as a searchable, filterable catalogue with more than twenty categories, so somebody can narrow to excavators or skid-steers, or to a single manufacturer’s line, without scrolling past everything else Certified stocks. The services side — mechanical work, recertification, custom fabrication — gets its own structure rather than being buried in the equipment pages, because those are separate reasons to make contact. Inventory is straightforward for the team to keep current, and the site is one of the group of NSGC sites we host, back up and support.

Full-page captures

The whole site, top to bottom

Take a glance at full pages, exactly as they shipped.

  • Full-page capture of the Certified Sales and Rentals website
    Fig. 02 — Certified Sales and RentalsFull page
  • Full-page capture of the Certified Sales and Rentals website
    Fig. 03 — Certified Sales and RentalsFull page

Hover a capture to pan top → bottom · static on touch

Case study

Deep Dive

What actually went into Certified Sales and Rentals’s build, decision by decision — and the service behind each one.

  • 01

    A catalogue you can narrow twice

    Twenty-plus equipment categories is too many to browse and too few to need a search engine. So the listing filters two ways at once: by what the machine is — excavators, loaders, compressors, generators, pumps, winches — and by whose it is, so somebody committed to one manufacturer's line can see only that. Two filters, applied together, get a buyer from the front page to the unit in about three decisions.

    Where this goes deeperWordPress Design
  • 02

    Equipment that has to go underground

    Scooptrams and underground-ready machines are not general construction stock, and the people sourcing them know precisely what they're after. Categories are named the way the industry names them rather than tidied into something a general audience would find friendlier — which reads as jargon to everyone else and as competence to the twenty people who were actually going to buy.

    Where this goes deeperMining Companies
  • 03

    Repairs and recertification are a separate business

    Certified doesn't only sell and rent machines; it repairs them, recertifies them, and fabricates custom pieces. Somebody searching for equipment recertification is not the same visitor as somebody shopping for a loader, and folding the two together would have hidden a whole service line inside a product catalogue. Mechanical work, recertification and custom fabrication are three separate pages.

    Where this goes deeperSEO
  • 04

    Inventory that never sits still

    An equipment list is only useful if it's current, which means it gets edited constantly — and a catalogue that grows without anyone watching is how sites get slow. This one is built so adding a unit is filling in fields, and so the listing pages stay quick as the inventory grows rather than gradually turning into something nobody waits for.

    Where this goes deeperWordPress Performance Optimization