Professional Services

ResearchFDI

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Live at — researchfdi.com

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Fig. 01 — ResearchFDIProfessional Services

Overview

Web Design & Development Project Overview

ResearchFDI is a Montreal consultancy that helps economic development agencies attract foreign investment — a business whose entire credibility rests on published evidence. Case studies, white papers, podcasts, articles, recorded wins. All of it existed. Almost none of it was findable, because the previous site had been built in a page builder that stored the content as display code rather than as data.

Getting it out was the job. Every piece of it was lifted out manually where it had to be, then rebuilt on custom fields and the standard editor so the material is data again rather than markup. Then it was sorted by kind: case studies, white papers, podcasts and articles are separate content types with separate templates, because a case study converts differently from a podcast and had been rendering as though it did not. Thirty-three case studies now run on their own template. Every service is written up on its own, FDI365 among them with its client portal, and the whole library sits behind search and filters.

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Fig. 02 — ResearchFDIFull page
Fig. 03 — ResearchFDIFull page

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Case study

Deep Dive

What actually went into ResearchFDI’s build, decision by decision — and the service behind each one.

01
Getting the writing back out of the page builder
Years of research had been typed into a page builder that stored it as layout instructions. The words were on the site and nowhere else — not in fields, not reusable, not portable. Extracting it, in places by hand, and putting it back as structured data was most of the budget and all of the value. What is stored properly can be moved again.
Where this goes deeper→ WordPress Migration
02
A white paper is not a blog post
Case studies, white papers, podcasts and articles had all been living as one undifferentiated stream. They are four different things: one proves a result, one demonstrates expertise, one is listened to, one is read on a phone. Each became its own content type with its own template, so each is indexed as what it is instead of as a generic post.
Where this goes deeper→ SEO
03
Thirty-three pieces of evidence
Investment attraction is sold on proof: this agency, this campaign, this outcome. Thirty-three case studies now sit on a template built for that shape, filterable alongside the rest of the library. When a consultancy's product is credibility, the case studies are not marketing collateral hung off the side of the site. They are the inventory.
Where this goes deeper→ Professional Services
04
A product living inside a services site
FDI365 is software, sold to the same people who buy the consulting, and it needed to be both a page that sells and a door that opens. It sits in the services structure like the rest of the practice, then hands off to its own login. One place to explain it, one place to sign in, and nobody has to guess which they need.
Where this goes deeper→ WordPress Design

In their words

Mackenzie M. — ResearchFDI★★★★★

My company had the absolute pleasure of working with Bryn on the redesign of our website, and we could not be happier with the results. Bryn was truly amazing to work with—always responsive, patient, and incredibly talented. He took all our ideas and brought them to life with ease, creating a website that not only looks fantastic but is also so much more functional.

Beyond his exceptional skills, Bryn is just a great person to work with—professional, approachable, and genuinely fun to collaborate with. He made the entire process smooth, enjoyable, and stress-free.

Bryn has completely transformed our online presence, and the difference is night and day. If you are looking for someone to design or revamp your website, we cannot recommend Bryn and Becker Design and Media highly enough. He exceeded all our expectations, and we cannot say enough good things about the experience. Thank you, Bryn, for your hard work and for making the process so smooth and enjoyable!

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