Travel & Tourism

SSEP

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

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Live at — ssep.ca

Client mark

Fig. 01 — SSEPTravel & Tourism

Overview

Web Design & Development Project Overview

The Southeast Saskatchewan Economic Partnership is two rural municipalities and a town, working together on the things none of them can do alone — agricultural processing, logistics, water infrastructure, tourism, resource innovation, municipal capacity. Its own website is six pages long. That is not an oversight.

SSEP’s job online is to be credible and legible to a small number of serious readers: a company evaluating a site, a provincial funder, a council deciding whether to keep paying in. The traffic and the persuading happen on the properties it launched — the regional tourism directory, the investment marketplace, the music festival — each of which we also built. So the partnership’s own site stays short, states the six priorities plainly on one page, keeps the funding routes and the project record current, and points at the things that are actually happening.

Case study

Deep Dive

What actually went into SSEP’s build, decision by decision — and the service behind each one.

01
Six pages, on purpose
There was no version of this where an economic partnership out-publishes anybody. Its readers are a handful of people making large slow decisions, and every one of them will read the whole site. Building it small and correct beat building it large and half-maintained, and it freed the budget for the properties that do need to reach a crowd.
Where this goes deeper→ Digital Readiness Assessments
02
All six priorities on one page
Agricultural processing, logistics and distribution, water for economic development, destination tourism, resource innovation, municipal infrastructure. Splitting six priorities into six thin pages would have looked like more site and read like less. Kept together, a reader sees the shape of the strategy in one scroll, which is what a funder is actually assessing.
Where this goes deeper→ WordPress Design
03
Funding is the page people came for
Almost everyone arriving at a regional partnership's site is looking for money — who has it, who qualifies, what the process is. Giving that its own route rather than burying it under About is the single highest-value structural decision available on a six-page site, and it costs nothing.
Where this goes deeper→ Nonprofits
04
The parent stays out of the way
A visitor directory for the region, a marketplace for capital and a music festival all run under this partnership, and all three needed to be their own destination with their own name and their own audience. The parent's role is to be the reason they are trustworthy, not to compete with them for attention. Four sites, one organization, four separate jobs.
Where this goes deeper→ Travel & Tourism