Web design for Law Firms
How do you design a smart, modern website for a Canadian law firm?
To secure marketing success in law firm website design, we bring to bear our full suite of cutting-edge website design and development services.
Creating a strong digital identity for a law firm necessitates professional design services that foster trust and reliability among clients. Our Saskatoon-based law firm website designers have a 15-year record of delivering just that.
We design and build unique websites for our law firm clients, correctly representing your practice and your brand to the appropriate clientele on the web. Your full range of legal services will be showcased in a current and compelling way. Using cutting-edge technology, we'll create a website that will serve as a functional, flexible, and reliable foundation for your online marketing, and one that's designed to grow and evolve over time.
For our law firm clients, we create all our websites using WordPress, an advanced open-source platform for website development and content management. With WordPress, we can leverage a multitude of powerful tools and systems, enabling us to diminish costs and total development time without compromising on quality, aesthetics, or performance. We steer clear of templates or ready-made designs; our 100% custom front-end design and handmade WordPress backend installation allows for thorough customization and easy access for editing or publishing new or revised content.
We offer enterprise-class WordPress web hosting solutions for our web design clients in the legal industry. Our hosting platforms use specially optimized systems to ensure our websites are ultra-fast and supremely reliable. We leverage top-tier US & Canada-based cloud infrastructure providers for our servers, and we manage all aspects of hosting, including regular server/database updates.
We oversee every aspect of managing and maintaining your tailored WordPress website for law services. We provide prompt content updates on demand and systems and software updates to assure WordPress and all crucial plugins are securely updated. We work swiftly: most regular legal content updates can be handled within an hour.
All Becker Design websites for law firms are architected from scratch to help you naturally ascend search engine results for relevant legal keywords, with little need for ongoing off-site SEO efforts after the site goes live. We utilize a strategic backend design, light frontend components, superior hosting infrastructure, and custom, relevant, elegantly crafted, and search-engine-friendly legal content to ensure that your new law firm site satisfies all SEO requirements right from the start.
The Journey So Far
Helping our clients achieve online success
Bryn Becker started a web design venture in Saskatoon in 2011, initially wearing many hats from web design to development, project management, and even accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Our Saskatoon-based web design experts have collaborated with legal firms of all sizes over the past 15 years, delivering triumphant digital marketing and design solutions.
Some kind words
from our amazing clients
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I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
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If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
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Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Top-notch Website Design for Law Firms and Legal Professionals
Every law firm, regardless of size, is competing for a slice of the market, and they come in all varieties. The online competition is brutal, and each law firm seeks to be not only visible on the first page of search results but to stand out uniquely. The most popular avenue for potential clients to find the best law firm is through local organic web searches, hence having an optimized law firm website design is critical to your online marketing strategy.
Our web design agency in Saskatoon is recognized as the best law firm website designers in Canada since 2011. We have also assembled a robust list of best practices for law firm web design and branding that we leverage for crafting distinctive law firm websites that make a real difference for our clients. Making your law firm visible in organic web searches is only half the battle. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise lies in both interface design and search engine optimization for law firms, acquired through nearly two decades of working with lawyers and law firms across Canada and North America.
The journey of designing a website for a law firm or other professional services like accounting firms can seem quite challenging for anyone not familiar with these challenges on a daily basis. Our Saskatoon web designers guide each law firm and its lawyers through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our aim is not just to hand over the reins; we also want to ensure that you’ve gained the knowledge to manage your new law firm website and corporate brand more efficiently, ultimately delivering improved marketing results.
Cuelenaere LLP is a leading full-service law firm in Saskatoon, Saskatchewan.
Cuelenaere’s website needed to be crisp, modern, professional, and functional. We highlighted their long history, as well as their broad list of service areas.
The website’s innovative “team” page features an interconnected network of lawyers and the areas in which they practice.
Website Design Best Practices for Law Firms
Let’s explore the best practices our Saskatoon web designers use when crafting the best law firm website designs for our clients.
Responsive Law Firm Websites
A fully responsive website design is non-negotiable for the best law firm websites. Through our years of experience and research, we’ve discovered that a significant percentage of web traffic to law firm websites comes via mobile search. Given this widespread accessibility requirement, a law firm website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a key digital marketing tool for law firms.
Highlight the Law Firm’s Practice Areas
According to our data, when users visit your law firm website, there are two main pieces of information they seek; practice areas and lawyer profile pages. The best law firm website design agencies will promptly and efficiently promote your list of legal services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the practice areas.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.
Lawyer Profile Pages
The second most sought information on your law firm’s website should be your lawyer or partner profiles. A key feature of our professional law firm website design often includes custom photography of each lawyer within the firm on a landing page that links to each lawyer’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the law firm website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best law firm websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the law firm phone number and contact form, or feature information and resources that your law firm wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Law firm websites typically offer a range of different legal services or areas of practice, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each legal service or practice area is unique in some way providing a golden opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of practice, the law firm website design can also help users focus on what they’ve come to your law firm website in search of, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional law firm, the website must adhere to the highest level of compliance and provide accessible information to all users whether they use screen readers or a laptop.
Our objective was to design a sleek, modern, and user-friendly website that showcases the firm’s extensive legal expertise and diverse practice areas. The website’s “practice areas” section highlights the firm’s broad capabilities, while the “lawyers” page provides an in-depth look at the individual lawyers and their specialized areas of practice.
To ensure the website’s content remained up-to-date and easily manageable, we developed a custom WordPress backend solution, enabling the us (or the client) to quickly and easily maintain all content without a hassle.
Like all Becker Design websites, the Wardell site is lightning fast, effortless to navigate, and works flawlessly on any device.
Leverage the Website for Recruitment
Law firms often have a high staff turnover rate, and your website can be a valuable resource for recruiting new lawyers and support staff. Within your law firm website design, we suggest having a job board where your firm or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your law firm if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific practice area (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Law Firm Blog
One of the best ways to attract and engage with an audience is to establish a law firm blog. Lawyers are very busy and rarely have time to write articles. However, with as little as a single blog post per month, your law firm website can demonstrate value to potential clients, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
Woods Law Office
Woods law office in Saskatoon specializes in family law and criminal defence.
Their website showcases their services and their team of lawyers.
We also conducted a successful SEO campaign to help the client reach their goals on Google listings for a range of legal services.