The Saskatoon Jazz Orchestra is the city’s professional big band, and it runs a second ensemble alongside itself — the Saskatoon Youth Jazz Orchestra, with its own auditions, its own play-along programme and its own supporters. It also hosts the Kenny Wheeler Conference. That is three distinct things an audience might arrive for, on a season that changes completely every year.
The site is built around that churn: events and a season archive, news, artists and artistic direction, the youth orchestra as its own area rather than a subsection, and a Support Us section that lets somebody give to the senior band or the youth band specifically. Our work with the SJO also runs well past the website — concert posters, ad campaigns and publicity material are designed fresh each season to suit the programme, so the marketing and the site tell the same story rather than two adjacent ones.