Web design for Professional Services
How do you design a robust, modern website for a professional service firm?
To secure marketing success in professional service website design, we deploy our full range of top-notch website design and development services.
Establishing a commanding digital identity for a professional service firm requires design services that promote credibility and trust among clients. Our Saskatoon-based website designers have a 15-year record of providing just that.
We design and create bespoke websites for our professional services clients that accurately showcase your business and brand to the appropriate clientele on the web. Your complete suite of professional services will be showcased in a modern and compelling way. Your new site, built with cutting-edge technology, will serve as a functional, flexible, and dependable hub for your online marketing, positioned to grow and adapt over time.
We create all our websites for professional service clients using WordPress, a state-of-the-art open-source platform for website creation and Content Management System. Using WordPress allows us to tap into a wide range of powerful tools and systems, aiding us in reducing costs and overall development times, without sacrificing quality, aesthetics, or performance. We eschew templates or ready-made designs. Instead, our entirely custom front-end design and handcrafted WordPress backend installation facilitate full customization and quick and easy access for editing or publishing new or updated content.
We offer enterprise-level WordPress web hosting servers tailored for our web design clients in the professional services industry. Our hosting solution uses finely tuned systems designed to ensure our websites are ultra-fast and highly reliable. We provision our servers using leading US & Canada-based cloud infrastructure providers, taking care of all hosting elements, including ongoing server/database upgrades.
We supervise every aspect of managing and maintaining your WordPress website designed for professional services. We offer on-demand content updates and timely systems and software updates to ensure WordPress and all crucial plugins are updated securely. We operate with speed: most regular professional services site content updates can be done in under an hour.
Becker Design websites for professional services are built from scratch to organically lift your visibility on search engine results for professional service-related keywords, with limited need for ongoing off-site SEO work after the site goes live. We utilize a thoughtfully structured backend, lightweight frontend assets and code, ultra high performance hosting, and custom, well-written, industry-relevant, search-engine-friendly content to ensure your new professional service site meets all the SEO requirements right from the outset.
The Journey So Far
Helping our clients achieve online success
Bryn Becker began a web design venture in Saskatoon in 2011, handling various roles from web design to development, project management, and even accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Our Saskatoon-based web design experts have collaborated with professional service firms of all sizes over the past 15 years, delivering triumphant digital marketing and design solutions.
Some kind words
from our amazing clients
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I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
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If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
- Read Full Review
Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Superior Website Design for Professional Service Firms
Every professional service firm, regardless of size, is vying for a slice of the market. The online competition is fierce, and each firm seeks to not only appear on the first page of search results but also to stand out uniquely. Potential clients often find the best professional service firms through local organic web searches, hence having an optimized professional service website design is crucial to your online marketing strategy.
Our web design agency in Saskatoon is recognized as the top professional service website designers in Canada since 2011. We have also compiled a robust list of best practices for professional service web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your professional service firm visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for professional services, garnered over nearly two decades of working with various firms across Canada and North America.
The journey of designing a website for a professional service firm can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each professional service firm through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new professional service website and brand more effectively, ultimately delivering improved marketing results.
OptimaHR is a Saskatoon-based provider of fractional HR services. They provide on-demand HR services to a wide range of clients all across North America.
This client came to us with a very specific vision for their site. The objective was to attain a super clean, super modern, minimalist vibe to really let the site’s written content shine through.
Like all Becker Design sites, this website is ultra fast, super ligthweight, and designed from the ground up with SEO in mind.
Website Design Best Practices for Professional Service Firms
Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier professional service website designs.
Responsive Professional Service Websites
For the best professional service websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to professional service websites comes from mobile search. Given this widespread accessibility requirement, a professional service website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.
Highlight the Firm’s Services
When users visit your professional service website, there are two main pieces of information they seek; services and team profiles. The best professional service website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.
Team Profile Pages
The second most sought-after information on your professional service’s website should be your team profiles. A key feature of our professional service website design often includes custom photography of each team member on a landing page that links to each team member’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the professional service website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best professional service websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the professional service phone number and contact form, or feature information and resources that your professional service firm wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Professional service websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the professional service website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional service firm, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.
Legal Aid Saskatchewan
Legal Aid Saskatchewan provides “accessible and professional legal services in criminal and family law to eligible people.”
The Legal Aid Saskatchewan website needed to be ultra simple, clean, modern, and professional. The previous website was out of date and visitors were finding it difficult to find critical information. We redesigned the site with an emphasis on highlighting that critical info, while making it effortless to locate and navigate to the site’s key areas.
The site is designed to be understandable and navigable at a glance. Nothing is hidden away.
Our client also needed to be able to quickly and easily manage the website to make updates or changes to existing content. We developed a custom, hand built WordPress backend solution to make make sure the client can easily maintain the all the content, sections, and media types on the site independently.
Leverage the Website for Recruitment
Professional service firms often have a high staff turnover rate, and your website can be a valuable resource for recruiting new team members. Within your professional service website design, we suggest having a job board where your firm or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your professional service firm if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific service (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Professional Service Blog
One of the best ways to attract and engage with an audience is to establish a professional service blog. With as little as a single blog post per month, your professional service website can demonstrate value to potential clients, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.