Web design for Nonprofits
What is the recipe for designing an effective, engaging website for a nonprofit organization?
To ensure success in nonprofit website design, we leverage our comprehensive set of top-tier website design and development services.
Creating an influential digital identity for a nonprofit requires expert design services that evoke empathy and trust among users. Our Saskatoon-based nonprofit website designers boast a 15-year record of delivering just that.
We design and create unique websites for our nonprofit clients that properly represent your organization and brand to the correct online audience. We highlight your full mission and services in a current and compelling way. Constructed using the most advanced technology, your new site will serve as a functional, adaptable, and dependable base for your online marketing, ready to grow and adapt with your mission's needs.
Quality website designs for nonprofits captivate and inspire visitors, fostering positive brand interaction and increasing engagement.
For our nonprofit clients, we design all our websites using WordPress, a leading-edge open-source platform for website development and Content Management System. With WordPress, we can tap into a variety of powerful tools and systems, enabling us to diminish costs and total development times without compromising on quality, aesthetics, or performance. We forgo templates or ready-made designs. Instead, our completely custom front-end design and handmade WordPress backend installation allows for thorough customization and easy access for editing or publishing new or revised content.
We manage and maintain your custom WordPress website specifically designed for nonprofit organizations. On-demand content updates are provided, along with regular systems and software updates to ensure that WordPress and all important plugins are securely updated. We work efficiently: the majority of regular site content updates for nonprofits can be completed in under an hour.
All Becker Design websites for non-profit organizations are designed from the outset to organically lift your standing on search engine results for non-profit-related keywords, minimizing the need for continuous off-site SEO work after the site is launched. We utilize a strategic backend structure, lightweight frontend assets, ultra-high-performance hosting, and custom, well-written, mission-focused, search-engine-friendly content to ensure your new non-profit site checks all the SEO boxes from day one.
Our Journey So Far
Helping our clients make a difference online
Bryn Becker started a web design business in Saskatoon in 2011, playing various roles from web design to development, project management, and accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Over the past 15 years, our Saskatoon-based web design experts have collaborated with nonprofit organizations of all sizes, delivering digital marketing and design solutions that create real impact.
Some kind words
from our amazing clients
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I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
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If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
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Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Superior Website Design for Nonprofit Organizations
Regardless of size, every nonprofit is competing for attention and resources. The online competition is fierce, and each organization seeks to not only rank highly in search results but also to make a unique impact. Potential donors often find the most impactful nonprofits through local organic web searches, hence having an optimized nonprofit website design is vital to your digital strategy.
Our web design agency in Saskatoon is recognized as the top nonprofit website designers in Canada since 2011. We also have a robust list of best practices for nonprofit web design and branding, which we use to create unique websites that make a difference for our clients. Making your nonprofit visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for nonprofits, garnered over nearly two decades of working with various organizations across Canada and North America.
The journey of designing a website for a nonprofit can seem challenging for those not versed in these issues. Our Saskatoon web designers guide each organization through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new nonprofit website and brand more effectively, ultimately delivering improved results.
Pink Wig Foundation
The Pink Wig Foundation in Saskatoon is a private non-profit organization that provides financial assistance to cancer patients and their families, allowing them to focus on becoming healthy throughout their journey with cancer.
Their website has to showcase their mission and vision, as well as highlight fundraising events (with online fundraising tools), events, and foundation recipients.
Website Design Best Practices for Nonprofits
Let’s explore the best practices our Saskatoon web designers use when creating top-tier nonprofit website designs.
Responsive Nonprofit Websites
For the best nonprofit websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to nonprofit websites comes from mobile search. Given this widespread accessibility requirement, a nonprofit website design that is both fully responsive and optimized for mobile users is vital to the website’s success as a primary digital marketing tool.
Highlight the Organization’s Mission and Services
When users visit your nonprofit website, there are two main pieces of information they seek; your mission and your services. The best nonprofit website design agencies will promote your mission and services promptly and efficiently, ensuring a fast and positive user experience on the website. These should be prominently featured both on your homepage and other pages with direct links to more detailed content.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the donor funnel.
Showcase Impact and Testimonials
The second most sought-after information on your nonprofit’s website should be the impact of your work and testimonials. A key feature of our professional nonprofit website design often includes custom photography and stories on a landing page that links to each testimonial. These testimonials offer a personal connection to the viewer, build credibility, communicate your areas of impact, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Donation Methods
After investing time, effort, and resources into optimizing your website for search, it’s crucial that the nonprofit website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best nonprofit websites offer a clear call-to-action, which leads to direct donation information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential donors to areas of the website such as the donation page featuring the nonprofit phone number and contact form, or feature information and resources that your nonprofit wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Nonprofit websites typically offer a range of different services or programs, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or program is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the nonprofit website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional nonprofit organization, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.
Saskatoon Jazz Orchestra
The Saskatoon Jazz Orchestra is YXE’s premier professional big band jazz ensemble.
In addition to website design, we are happy to provide ongoing marketing, advertising, poster design, ad campaign design, and other publicity materials to the SJO on an ongoing, seasonal basis.
Publicity for SJO concerts changes with each event and each campaign is tailored to suit that concert’s style and theme.
Leverage the Website for Volunteer Recruitment
Nonprofits often need a steady stream of volunteers, and your website can be a valuable resource for recruitment. Within your nonprofit website design, we suggest having a volunteer board where your team or web administrator can easily add new opportunities and share these optimized pages on professional job boards and social media.
Utilize Testimonials and Impact Stories as a Design Element
Testimonials and impact stories can significantly contribute to a positive image for your nonprofit if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials and stories as a design element to support a specific service (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials and stories – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Nonprofit Blog
One of the best ways to attract and engage with an audience is to establish a nonprofit blog. Sharing updates about your work, the impact of donations, and upcoming events is a great way to keep your audience engaged. A nonprofit blog can demonstrate value to potential donors, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
BuckingJam Palace (BJP) is an incredibly unique live music venue in Calgary, Alberta.
The BJP website is more complex than it may appear. In addition to serving as an online hub for all live and digital events, complete with a dynamically updated events feed with artist information and ticket purchasing links, it’s also a content hub with a specially designed membership system that provides gated access to a wide range of custom media for members.
The BJP website is modern, simple, and light on its feet. All the moving parts are designed to be operated by a team of volunteers (if needed). It is flexible home base on the web for an organization that is always looking to improvise, adapt, and engage with artists and jazz lovers in new ways.