Web design for Health Care
How do you design a robust, modern website for a Canadian health care clinic?
To secure marketing success in health care clinic website design, we deploy our full range of top-notch website design and development services.
Establishing a commanding digital presence for a health care clinic requires professional design services that foster trust and reliability among patients. Our Saskatoon-based health care clinic website designers have a 15-year record of providing just that.
We design and develop unique websites for our healthcare clinic clients, properly presenting your clinic and brand to the right online patients. We highlight your entire range of health services in a contemporary and engaging manner. Constructed with the latest technology, your new site will act as a reliable, flexible, and functional digital hub for your online marketing, and it's designed to grow and evolve with your clinic's needs.
For our healthcare clinic clients, we build all our websites using WordPress, a modern open-source platform for website creation and content management. WordPress allows us to take advantage of an array of powerful tools and systems, which helps us in lowering costs and overall development times, without sacrificing quality, aesthetics, or performance. We forgo templates or pre-existing off-the-shelf designs; our 100% custom front-end design and handcrafted WordPress backend installation allows for comprehensive customization and easy access for editing or publishing new or updated content.
We extend first-class WordPress web hosting servers to our web design clients in the health care clinic industry. This hosting platform uses highly optimized systems, ensuring our websites are exceedingly fast and highly reliable. Our servers are provisioned using top-rated US & Canada-based cloud infrastructure providers, and we manage all facets of hosting, including regular server/database upgrades.
We handle every aspect of managing and maintaining your WordPress website designed for healthcare clinics. We offer on-demand content updates and timely systems and software updates to ensure WordPress and all vital plugins are safely updated. We operate with speed: almost all regular healthcare clinic site content updates can be covered in an hour.
All Becker Design websites tailored for healthcare clinics are developed from the ground up to naturally boost your ranking on search engine results for healthcare-related keywords, minimizing the need for extensive off-site SEO efforts post-launch. We use a strategically designed backend, lean frontend elements, enterprise-grade hosting technology, and custom, relevant, expertly written, search-engine-optimized healthcare content to ensure your new clinic site is SEO-ready from its inception.
The Journey So Far
Helping our clients achieve online success
Bryn Becker began a web design venture in Saskatoon in 2011, handling various roles from web design to development, project management, and even accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Our Saskatoon-based web design experts have collaborated with health care clinics of all sizes over the past 15 years, delivering triumphant digital marketing and design solutions.
Some kind words
from our amazing clients
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I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
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If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
- Read Full Review
Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Superior Website Design for Health Care Clinics and Professionals
Every health care clinic, regardless of size, is vying for a slice of the market. The online competition is fierce, and each clinic seeks to not only appear on the first page of search results but also to stand out uniquely. Potential patients often find the best health care clinics through local organic web searches, hence having an optimized health care clinic website design is crucial to your online marketing strategy.
Our web design agency in Saskatoon is recognized as the top health care clinic website designers in Canada since 2011. We have also compiled a robust list of best practices for health care clinic web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your health care clinic visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for health care clinics, garnered over nearly two decades of working with health care professionals and clinics across Canada and North America.
The journey of designing a website for a health care clinic can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each health care clinic through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new health care clinic website and brand more effectively, ultimately delivering improved marketing results.
Canadian Retina Society
“The Canadian Retina Society (CRS) represents the Ophthalmologists in Canada whose primary area of patient care is surgical and/or medical vitreoretinal disease.”
CRS needed a new website to help improve functionality of a few core components:
- The site needed to be easy to update, which called for a totally custom backend system built on top of WordPress
- The site had to have a sub-site dedicated to their Annual Meeting, which could be updated every year
- The site had to be able to collect information from members, physicians, the general public, and Annual Meeting attendees quickly and easily.
CRS’s website is clean, modern, and simple to navigate. Important information is presented front-and-centre, and all primary users — from member physicians, to annual meeting attendees — can find the specific information they need effortlessly.
Website Design Best Practices for Health Care Clinics
Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier health care clinic website designs.
Responsive Health Care Clinic Websites
For the best health care clinic websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to health care clinic websites comes from mobile search. Given this widespread accessibility requirement, a health care clinic website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.
Highlight the Clinic’s Services
When users visit your health care clinic website, they seek two main pieces of information: services and medical professional profiles. The best health care clinic website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the patient journey.
Medical Professional Profile Pages
The second most sought-after information on your health care clinic’s website should be your medical professional profiles. A key feature of our professional health care clinic website design often includes custom photography of each professional within the clinic on a landing page that links to each professional’s profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the health care clinic website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best health care clinic websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential patients to areas of the website such as the contact page featuring the clinic phone number and contact form, or feature information and resources that your health care clinic wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Health care clinic websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the health care clinic website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional health care clinic, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.
The Nardella Clinic in Calgary is a leading provider of naturopathic health care.
Their website needed to showcase the wide range of conditions they treat as well as their full slate of treatment options.
The site was designed to allow visitors to quickly and easily explore all of the clinic’s offerings and request a consultation with the click of a button.
Leverage the Website for Recruitment
Health care clinics often have a high staff turnover rate, and your website can be a valuable resource for recruiting new medical professionals and support staff. Within your health care clinic website design, we suggest having a job board where your clinic or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your health care clinic if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific service (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Health Care Clinic Blog
One of the best ways to attract and engage with an audience is to establish a health care clinic blog. Medical professionals are very busy and rarely have time to write articles. However, with as little as a single blog post per month, your health care clinic website can demonstrate value to potential patients, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
Acadia Dental Clinic
Their website — part of a network of new sites, including Midtown Dental and 51 Dental — was designed to capitalize on and improve existing search engine ranking positioning while offering a smooth, simple experience for visitors and potential patients.
In order to improve on SEO results, the new website was designed to load extremely quickly on any type of device, from laptop to smart phone. It was also designed to highlight critical areas, like appointment booking and dental services, and make exploring that content effortless.
This dental clinic website is modern, extremely lightweight and optimized for performance, all built on a clean, functional, and adaptable design foundation that can easily evolve over time.