Web design for Arts and Music
How do we design a vibrant, engaging website for a Canadian arts and music entity?
To secure marketing success in arts and music website design, we deploy our full range of top-notch website design and development services.
Establishing a commanding digital identity for an arts and music entity requires professional design services that promote creativity and trust among followers. Our Saskatoon-based arts and music website designers have a 15-year record of providing just that.
For our arts and music clients, we design and create bespoke websites that correctly showcase your talent and brand to the appropriate audience online. Your full range of artistic services will be displayed in a modern and persuasive manner. Your new website, built using the most advanced technology, will be a practical, adaptable, and reliable home base for your online marketing, ready to grow and evolve over time.
We construct all our websites for arts and music clients using WordPress, a modern open-source platform for website creation and content management. WordPress allows us to leverage a wealth of potent tools and systems, which aids us in reducing costs and overall development times without compromising quality, aesthetics, or performance. We abstain from using templates or pre-existing designs; our 100% custom front-end design and hand-built WordPress backend installation facilitates complete customization and swift and simple access for editing or publishing new or updated content.
We deliver enterprise-grade WordPress web hosting servers to our arts and music web design clientele. This hosting platform utilizes highly optimized systems, ensuring our websites are blazingly fast and ultra-reliable. Our servers are provisioned using superior US & Canada-based cloud infrastructure providers, with us overseeing all aspects of hosting, including routine server/database upgrades.
We manage all facets of maintaining and managing your custom WordPress website designed for the arts and music sector. We offer on-demand content updates, as well as systems and software updates to make sure WordPress and all key plugins are safely updated. We work fast: nearly all regular arts and music site content updates can be handled within an hour.
All Becker Design websites for arts and music are created from scratch to naturally enhance your visibility on search engine results for arts and music-related keywords, with limited need for ongoing off-site SEO work after the site goes live. We utilize a strategic backend design, light frontend components, superior hosting infrastructure, and custom, relevant, artistically crafted, and search-engine-friendly content to ensure that your new arts and music site satisfies all SEO requirements right from the start.
The Journey So Far
Helping our clients achieve online success
Bryn Becker began a web design venture in Saskatoon in 2011, handling various roles from web design to development, project management, and even accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Our Saskatoon-based web design experts have collaborated with arts and music entities of all sizes over the past 15 years, delivering triumphant digital marketing and design solutions.
Some kind words
from our amazing clients
- Read Full Review
I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
- Read Full Review
If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
- Read Full Review
Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
Schedule a Free Consultation Today
Superior Website Design for Arts and Music Entities
Every arts and music entity, regardless of size, is vying for a slice of the market. The online competition is fierce, and each organization seeks to not only appear on the first page of search results but also to stand out uniquely. Potential followers often find the best arts and music entities through local organic web searches, hence having an optimized website design is crucial to your online marketing strategy.
Our web design agency in Saskatoon is recognized as the top arts and music website designers in Canada since 2011. We have also compiled a robust list of best practices for arts and music web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your arts and music entity visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for arts and music, garnered over nearly two decades of working with art galleries, musicians, and art events across Canada and North America.
The journey of designing a website for an arts and music entity can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each entity through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new arts and music website and brand more effectively, ultimately delivering improved marketing results.
Saskatoon Jazz Orchestra
The Saskatoon Jazz Orchestra is YXE’s premier professional big band jazz ensemble.
In addition to website design, we are happy to provide ongoing marketing, advertising, poster design, ad campaign design, and other publicity materials to the SJO on an ongoing, seasonal basis.
Publicity for SJO concerts changes with each event and each campaign is tailored to suit that concert’s style and theme.
Website Design Best Practices for Arts and Music Entities
Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier arts and music website designs.
For the best arts and music websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to arts and music websites comes from mobile search. Given this widespread accessibility requirement, a website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.
Highlight Your Services or Content
When users visit your arts and music website, there are two main pieces of information they seek; your content and artist profiles. The best website design agencies will promptly and efficiently promote your list of services or content while ensuring a fast and positive user experience on the website. These services or content should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services or content.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.
Artist Profile Pages
The second most sought-after information on your arts and music’s website should be your artist or performer profiles. A key feature of our professional arts and music website design often includes custom photography of each artist within the entity on a landing page that links to each artist’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best arts and music websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential followers to areas of the website such as the contact page featuring the entity phone number and contact form, or feature information and resources that your arts and music entity wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Arts and music websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the arts and music website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional arts and music entity, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop. In addition to refining our website design and web development process to comply with the Accessibility for Ontarians Act (AODA), we also partner with a world-class website accessibility AI provider. With a few clicks of a button, this accessibility tool is installed and extends the compliance rating across the full spectrum of WCAG 2.0 compliance.
Strata Festival of New Music
The Strata Festival is an annual celebration of new music and the composers and musicians who bring it to life.
In 2023, Becker Design overhauled the Strata Festival website to showcase upcoming concerts and other events in a simple, modern, and compelling way, with a design aesthetic based on vibrant graphic materials provided by the festival.
The website is fully accessible, lightning fast, and infinitely flexible.
Leverage the Website for Recruitment
Arts and music entities often have a high staff turnover rate, and your website can be a valuable resource for recruiting new artists, musicians, and support staff. Within your website design, we suggest having a job board where your entity or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your arts and music entity if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific service or content (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish an Arts and Music Blog
One of the best ways to attract and engage with an audience is to establish an arts and music blog. Artists and musicians are very busy and rarely have time to write articles. However, with as little as a single blog post per month, your website can demonstrate value to potential followers, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
BuckingJam Palace (BJP) is an incredibly unique live music venue in Calgary, Alberta.
The BJP website is more complex than it may appear. In addition to serving as an online hub for all live and digital events, complete with a dynamically updated events feed with artist information and ticket purchasing links, it’s also a content hub with a specially designed membership system that provides gated access to a wide range of custom media for members.
The BJP website is modern, simple, and light on its feet. All the moving parts are designed to be operated by a team of volunteers (if needed). It is flexible home base on the web for an organization that is always looking to improvise, adapt, and engage with artists and jazz lovers in new ways.