Web design for Construction Companies
How do you design a robust, modern website for a Canadian construction company?
To secure marketing success in construction company website design, we deploy our full range of top-notch website design and development services.
Establishing a commanding digital identity for a construction company requires professional design services that promote reliability and trust among clients. Our Saskatoon-based construction company website designers have a 15-year record of providing just that.
We design and construct novel websites for our construction company clients, displaying your business and brand to the appropriate audience online. We highlight your comprehensive range of construction services in a modern and compelling way. Your new site, built with the latest cutting-edge technology, will serve as a functional, flexible, and reliable digital hub for online marketing, ready to grow and adapt with your business over time.
For our construction company clients, we construct all our websites utilizing WordPress, a state-of-the-art open-source platform for website development and Content Management. We employ WordPress to benefit from an extensive set of robust tools and systems, which aid us in lowering costs and decreasing development times without compromising on quality, aesthetics, or performance. We don't employ templates or pre-existing designs; our entirely custom front-end design and handmade WordPress backend installation allow for comprehensive customization and effortless editing or publishing of new or updated content.
We provide enterprise-grade WordPress web hosting servers for all of our construction industry web design clients. This hosting solution uses highly optimized systems designed to make our websites lightning fast and ultra reliable. Our servers are provisioned using top-of-class US & Canada-based cloud infrastructure providers, and we handle all aspects of hosting, including ongoing server/database upgrades.
We handle all aspects of managing and maintaining your WordPress website specifically designed for construction companies. We provide on-demand content updates and regular systems and software updates to guarantee that WordPress and all essential plugins are securely updated. We work with speed: virtually all regular site content updates pertinent to the construction industry can be completed within an hour.
All Becker Design websites built for construction companies are crafted from the ground up to organically boost your search engine results over time for relevant keywords, without the need for substantial off-site SEO work post-launch. We leverage a strategic backend structure, lightweight frontend elements, enterprise-grade high-performance hosting, and custom, industry-relevant, well-written, search-engine-friendly content to ensure your new construction company site is SEO-ready from the outset.
The Journey So Far
Helping our clients achieve online success
Bryn Becker began a web design venture in Saskatoon in 2011, handling various roles from web design to development, project management, and even accounting. In 2022, Bryn expanded his team and rebranded to Becker Design and Media Group. Our Saskatoon-based web design experts have collaborated with construction firms of all sizes over the past 15 years, delivering triumphant digital marketing and design solutions.
Some kind words
from our amazing clients
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I recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
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If you own a business and want your website to stand out from your competitors you should really give Becker Design & Media a try. Bryn really knows his stuff. As a business owner myself, I can tell Bryn is very passionate about his work and not just doing it for the money. * * * * * * *…
- Read Full Review
Bryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Superior Website Design for Construction Companies and Professionals
Every construction company, regardless of size, is vying for a slice of the market. The online competition is fierce, and each company seeks to not only appear on the first page of search results but also to stand out uniquely. Potential clients often find the best construction companies through local organic web searches, hence having an optimized construction company website design is crucial to your online marketing strategy.
Our web design agency in Saskatoon is recognized as the top construction company website designers in Canada since 2011. We have also compiled a robust list of best practices for construction company web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your construction company visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for construction companies, garnered over nearly two decades of working with contractors and construction companies across Canada and North America.
The journey of designing a website for a construction company can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each construction company through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new construction company website and brand more effectively, ultimately delivering improved marketing results.
Website Design Best Practices for Construction Companies
Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier construction company website designs.
Responsive Construction Company Websites
For the best construction company websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to construction company websites comes from mobile search. Given this widespread accessibility requirement, a construction company website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.
Highlight the Company’s Services
When users visit your construction company website, there are two main pieces of information they seek; services and contractor profiles. The best construction company website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.
Contractor Profile Pages
The second most sought-after information on your construction company’s website should be your contractor or partner profiles. A key feature of our professional construction company website design often includes custom photography of each contractor within the company on a landing page that links to each contractor’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the construction company website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best construction company websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the construction company phone number and contact form, or feature information and resources that your construction company wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Construction company websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the construction company website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional construction company, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.
South East Construction
From SEC’s website: “South East Construction is a Saskatchewan based multi-trade, industrial and maintenance construction company with our head office located in Esterhazy, SK.”
The new and improved secon.ca is centred on showcasing SEC’s impressive portfolio of past projects and the connections between those projects to specific service areas.
Like all our sites, optimizing for performance and page speed was a priority while not sacrificing visual fidelity or functionality.
Leverage the Website for Recruitment
Construction companies often have a high staff turnover rate, and your website can be a valuable resource for recruiting new contractors and support staff. Within your construction company website design, we suggest having a job board where your firm or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your construction company if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific service (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Construction Company Blog
One of the best ways to attract and engage with an audience is to establish a construction company blog. Contractors are very busy and rarely have time to write articles. However, with as little as a single blog post per month, your construction company website can demonstrate value to potential clients, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
KDM Constructors “is a Saskatchewan-based general contracting, project management, and skilled trades service provider.”
KDM’s website needed to showcase their range of service areas as well as the full scope of a wide range of projects they have completed. A strong emphasis on photos from the job site helps illustrate the type of work they’re capable of.