A full website rebuild is a significant undertaking that can disrupt your marketing efforts and consume a large portion of your budget. Our Existing Website Update Strategy provides a smarter, more tactical alternative. Instead of a disruptive “rip and replace,” we advocate for a phased approach that delivers continuous improvement. This method allows us to tackle high-impact fixes first, giving you quick wins that start generating value immediately. This strategy is ideal for service-based businesses, such as a large network of companies like the Thorpe Group, or for contractors who need to keep their online presence active to generate leads. A complete shutdown or a long period of development is simply not an option for them.
This strategic approach also gives you more control over your investment. Each update and improvement is tied to a specific business goal and a measurable return. For example, a phased strategy might start with a focus on WordPress Performance Optimization to improve your search rankings and then move on to a redesign of your service pages to boost conversions. Our strategy is about making smart, data-driven decisions that deliver tangible results without the financial and operational risk of a full rebuild. It is a long-term plan for a long-term asset.
The Becker Difference: From Audit to Execution
We Build Your Plan, Then Help You Implement It
A strategic plan is only as good as its execution. At Becker our work doesn’t stop once we hand you a document. Our Existing Website Update Strategy service is a hands-on partnership that extends from the initial audit to the final implementation. We provide a prioritised roadmap, but we also offer the option to be your dedicated team to execute that plan. We’ve worked with countless clients who needed a partner to manage a complex project, ensuring that the work actually gets done. A great example of this is our work with Mesa Mechanical, who needed a clear roadmap to revitalise their website and a trusted partner to guide them through the process. Our approach is about accountability, measurement, and results.
For us, this is a core part of building a long-term relationship with our clients. We’re in the business of creating enduring value, not just one-off websites. The execution of a good update strategy often leads directly to our Website Hosting, Care Plans, and Enhanced Ongoing Services. Whether you’re in Saskatoon or anywhere else, our goal is to provide a seamless experience from planning to launch. Our About page provides more insight into our commitment to this kind of partnership.
