Web Design for Professional Services

Every professional service firm, regardless of size, is vying for a slice of the market. The online competition is fierce, and each firm seeks to not only appear on the first page of search results but also to stand out uniquely. Potential clients often find the best professional service firms through local organic web searches, hence having an optimized professional service website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon is recognized as the top professional service website designers in Canada since 2011. We have also compiled a robust list of best practices for professional service web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your professional service firm visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for professional services, garnered over nearly two decades of working with various firms across Canada and North America.

The journey of designing a website for a professional service firm can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each professional service firm through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new professional service website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier professional service website designs.

Responsive Professional Service Websites
For the best professional service websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to professional service websites comes from mobile search. Given this widespread accessibility requirement, a professional service website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight the Firm’s Services
When users visit your professional service website, there are two main pieces of information they seek; services and team profiles. The best professional service website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Team Profile Pages
The second most sought-after information on your professional service’s website should be your team profiles. A key feature of our professional service website design often includes custom photography of each team member on a landing page that links to each team member’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the professional service website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best professional service websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the professional service phone number and contact form, or feature information and resources that your professional service firm wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Professional service websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the professional service website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional service firm, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.