Web Design for Arts and Music

Every arts and music entity, regardless of size, is vying for a slice of the market. The online competition is fierce, and each organization seeks to not only appear on the first page of search results but also to stand out uniquely. Potential followers often find the best arts and music entities through local organic web searches, hence having an optimized website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon is recognized as the top arts and music website designers in Canada since 2011. We have also compiled a robust list of best practices for arts and music web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your arts and music entity visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for arts and music, garnered over nearly two decades of working with art galleries, musicians, and art events across Canada and North America.

The journey of designing a website for an arts and music entity can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each entity through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new arts and music website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier arts and music website designs.

Responsive Websites
For the best arts and music websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to arts and music websites comes from mobile search. Given this widespread accessibility requirement, a website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight Your Services or Content
When users visit your arts and music website, there are two main pieces of information they seek; your content and artist profiles. The best website design agencies will promptly and efficiently promote your list of services or content while ensuring a fast and positive user experience on the website. These services or content should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services or content.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Artist Profile Pages
The second most sought-after information on your arts and music’s website should be your artist or performer profiles. A key feature of our professional arts and music website design often includes custom photography of each artist within the entity on a landing page that links to each artist’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best arts and music websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential followers to areas of the website such as the contact page featuring the entity phone number and contact form, or feature information and resources that your arts and music entity wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Arts and music websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the arts and music website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional arts and music entity, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop. In addition to refining our website design and web development process to comply with the Accessibility for Ontarians Act (AODA), we also partner with a world-class website accessibility AI provider. With a few clicks of a button, this accessibility tool is installed and extends the compliance rating across the full spectrum of WCAG 2.0 compliance.