Web Design for Health Care

Every health care clinic, regardless of size, is vying for a slice of the market. The online competition is fierce, and each clinic seeks to not only appear on the first page of search results but also to stand out uniquely. Potential patients often find the best health care clinics through local organic web searches, hence having an optimized health care clinic website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon is recognized as the top health care clinic website designers in Canada since 2011. We have also compiled a robust list of best practices for health care clinic web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your health care clinic visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for health care clinics, garnered over nearly two decades of working with health care professionals and clinics across Canada and North America.

The journey of designing a website for a health care clinic can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each health care clinic through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new health care clinic website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier health care clinic website designs.

Responsive Health Care Clinic Websites
For the best health care clinic websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to health care clinic websites comes from mobile search. Given this widespread accessibility requirement, a health care clinic website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight the Clinic’s Services
When users visit your health care clinic website, they seek two main pieces of information: services and medical professional profiles. The best health care clinic website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the patient journey.

Medical Professional Profile Pages
The second most sought-after information on your health care clinic’s website should be your medical professional profiles. A key feature of our professional health care clinic website design often includes custom photography of each professional within the clinic on a landing page that links to each professional’s profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the health care clinic website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best health care clinic websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential patients to areas of the website such as the contact page featuring the clinic phone number and contact form, or feature information and resources that your health care clinic wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Health care clinic websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the health care clinic website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional health care clinic, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.