Web Design for Contractors

Every contractor, regardless of size, is competing for a piece of the market. The online competition is fierce, and each contractor seeks not only to appear on the first page of search results but also to uniquely stand out. Potential clients often find the best contractors through local organic web searches, hence having an optimized contractor website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon has been recognized as the top contractor website designers in Canada since 2011. We have also compiled a robust list of best practices for contractor web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your contractor business visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for contractors, garnered over nearly two decades of working with contractors and home service businesses across Canada and North America.

The journey of designing a website for a contractor can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each contractor through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new contractor website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier contractor website designs.

Responsive Contractor Websites
For the best contractor websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to contractor websites comes from mobile search. Given this widespread accessibility requirement, a contractor website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight the Contractor’s Services
When users visit your contractor website, there are two main pieces of information they seek; services and contractor profiles. The best contractor website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Contractor Profile Pages
The second most sought-after information on your contractor’s website should be your contractor profile pages. A key feature of our professional contractor website design often includes custom photography of each contractor on a landing page that links to each contractor’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the contractor website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best contractor websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the contractor phone number and contact form, or feature information and resources that your contractor business wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Contractor websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the contractor website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional contractor, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.