Web design for Contractors
Exceptional web design for Canadian Contractors
In the highly competitive contractor industry, online visibility is essential. Our proficiency in custom contractor website design will help you stand out and convert website visitors into dedicated customers.
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Our Services
What's involved in designing a robust, contemporary website for a Canadian contractor?
To secure marketing success in contractor website design, we utilize our full suite of superior website design and development services.
Contractor Web Design
Creating a dominant digital presence for a contractor requires professional design services that promote dependability and trust among clients. Our Saskatoon-based contractor website designers have a 15-year track record of delivering just that.
Custom Web Development
We design and fabricate custom websites for our contractor clients that accurately display your business and brand to the right customers online. We showcase your complete suite of contractor services in a fresh and captivating way. Built using the latest technology, your new site will serve as a dependable, adaptable, and functional base for marketing on the web, prepared to expand and evolve over time.
Custom WordPress Sites
We construct all our websites for contractor clients on WordPress, a cutting-edge open-source platform for website creation and Content Management System. Utilizing WordPress allows us to tap into a wide range of powerful tools and systems, helping us decrease costs and overall development times, without sacrificing quality, aesthetics, or performance. We shun templates or pre-made designs. Instead, our completely custom front-end design and handcrafted WordPress backend installation allows for full customization and quick and easy access for editing or publishing new or revised content.
WordPress Hosting
We offer enterprise-standard WordPress web hosting servers to our web design clients in the contractor industry. This hosting platform utilizes highly optimized systems designed to make our websites remarkably fast and ultra-reliable. We provision our servers using foremost US & Canada-based cloud infrastructure providers, managing all aspects of hosting, including ongoing server/database upgrades.
WordPress Management
We take care of managing and maintaining your custom WordPress website for contractors. We offer on-demand content updates and system and software updates to ensure that WordPress and all vital plugins are safely updated. We work swiftly: almost all regular contractor site content updates can be handled within an hour.
Search Engine Optimization
All Becker Design websites developed for contractors are designed from the ground up to organically enhance your rankings on search engine results for contractor-related keywords, without requiring excessive off-site SEO work after the site is launched. We employ a purposeful backend site structure, streamlined frontend assets, high-performance hosting technology, and customized, relevant, well-written, and search-engine-optimized content to ensure your new contractor site is SEO-compliant from its inception.
The Journey So Far
Supporting our clients to achieve online success
Bryn Becker started a web design venture in Saskatoon in 2011, handling diverse roles from web design to development, project management, and accounting. In 2022, Bryn expanded his team and transitioned to Becker Design and Media Group. Our Saskatoon-based web design experts have worked with contractors of all sizes for over a decade, providing successful digital marketing and design solutions.
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Testimonials
Some kind words
from our amazing clients
Read Full ReviewBecker has been a huge supporter of the Pink Wig Foundation since day one. He built our website to perfection and is always a text away for any issues we may have! He has also done all my design for my King Management business and it is top notch! If I could put 10 stars I would! He’s the best…
Read Full ReviewI recently had the pleasure of working with Becker Design & Media to build a website for my local business, and I must say, they did an excellent job. From the initial consultation to the final launch, he was professional, responsive, and attentive to my needs. He listened carefully to my requirements and offered valuable suggestions to improve the site’s…
Read Full ReviewBryn was knowledgeable, timely and resourceful. His design was thoughtful and on brand. He was nimble and quick in responding to our schedule. His ongoing support has been essential, and his lighthearted professionalism made the project enjoyable. Highly recommend….
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Superior Website Design for Contractors
Every contractor, regardless of size, is competing for a piece of the market. The online competition is fierce, and each contractor seeks not only to appear on the first page of search results but also to uniquely stand out. Potential clients often find the best contractors through local organic web searches, hence having an optimized contractor website design is crucial to your online marketing strategy.
Our web design agency in Saskatoon has been recognized as the top contractor website designers in Canada since 2011. We have also compiled a robust list of best practices for contractor web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your contractor business visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.
Our expertise spans both interface design and search engine optimization for contractors, garnered over nearly two decades of working with contractors and home service businesses across Canada and North America.
The journey of designing a website for a contractor can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each contractor through the design and digital marketing processes, from the discovery phase through implementation.
Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new contractor website and brand more effectively, ultimately delivering improved marketing results.
Featured Project
Mesa Mechanical
We updated the Mesa Mechanical website in 2024 to showcase the company’s evolution and pivot towards commercial/industrial plumbing and HVAC services
Mesa Mechanical Inc is a leading provider of commercial and industrial plumbing, HVAC and mechanical services.
By highlighting each of Mesa Mechanical’s services individually, we help increase their ranking on search engines for many different key service areas.
We designed their site to be modular and easily expandable, and to work beautifully on all devices.
Website Design Best Practices for Contractors
Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier contractor website designs.
Responsive Contractor Websites
For the best contractor websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to contractor websites comes from mobile search. Given this widespread accessibility requirement, a contractor website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.
Highlight the Contractor’s Services
When users visit your contractor website, there are two main pieces of information they seek; services and contractor profiles. The best contractor website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.
A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.
Contractor Profile Pages
The second most sought-after information on your contractor’s website should be your contractor profile pages. A key feature of our professional contractor website design often includes custom photography of each contractor on a landing page that links to each contractor’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.
Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the contractor website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best contractor websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.
The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the contractor phone number and contact form, or feature information and resources that your contractor business wishes to promote (to increase conversions), or other marketing opportunities.
Design SEO-optimised Landing Pages
Contractor websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.
By offering SEO-optimized landing pages for each area of service, the contractor website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.
Website Compliance and Accessibility
As a professional contractor, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.
Featured Project
Titan Drywall
We designed and developed a brand new WordPress website for Titan Drywall in Saskatoon in spring of 2024.
This site is all about showing off Titan’s dedication to quality and professionalism, and showcasing the type of high-end drywall work they do for homeowners, home builders and commercial clients.
The site is crisp, clean and modern. We stuck to a minimalist design aesthetic to let the site’s gorgeous imagery speak for itself.
When clients all across Saskatchewan check out Titan’s site, they instantly know the type of quality work they can expect when looking for an industry leading drywalling company — and they know their search is complete.
Leverage the Website for Recruitment
Contractors often have a high staff turnover rate, and your website can be a valuable resource for recruiting new team members and support staff. Within your contractor website design, we suggest having a job board where your firm or web administrator can easily add new job postings and share these optimized pages on professional job boards and social media.
Utilize Testimonials as a Design Element
Testimonials can significantly contribute to a positive image for your contractor business if incorporated effectively within the website design. Through our years of experience, we’ve found that using testimonials as a design element to support a specific service (as opposed to creating a dedicated page of testimonials) is more effective in conveying the message and sentiment to visitors.
We limit the number of testimonials – because visitors are unlikely to read more than a handful – and we enhance their graphical presentation making them more appealing to scan or read quickly.
Establish a Contractor Blog
One of the best ways to attract and engage with an audience is to establish a contractor blog. Contractors are very busy and rarely have time to write articles. However, with as little as a single blog post per month, your contractor website can demonstrate value to potential clients, play a more active role by promoting community events, and help enhance the attractiveness of your website to search engines.
Featured Project
Stevenson Industrial Refrigeration
With Stevenson Industrial Refrigeration’s new WordPress site — designed and developed by Becker Design in 2024 — the name of the game was to highlight their 30+ years of industry leading service in the industrial refrigeration space in Saskatchewan.
Stevenson’s site showcases not only their wide range of special industrial refrigeration services, it brings those services to life by showcasing projects that they’ve completed over the years and tying individual service areas to those projects.
The site was designed from the ground up with SEO front-and-centre to help them reach new heights on search results for their specific industrial niche.
Stevenson’s site is clean, modern, lightning fast and infinitely flexible, and will serve them well as a home base for marketing on the web for years to come.
