Web Design for Mortgage Brokers

Every mortgage broker, regardless of size, is vying for a slice of the market. The online competition is fierce, and each broker seeks to not only appear on the first page of search results but also to stand out uniquely. Potential clients often find the best mortgage brokers through local organic web searches, hence having an optimized mortgage broker website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon is recognized as the top mortgage broker website designers in Canada since 2011. We have also compiled a robust list of best practices for mortgage broker web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your mortgage broker business visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for mortgage brokers, garnered over nearly two decades of working with brokers and financial institutions across Canada and North America.

The journey of designing a website for a mortgage broker can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each mortgage broker through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new mortgage broker website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier mortgage broker website designs.

Responsive Mortgage Broker Websites
For the best mortgage broker websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to mortgage broker websites comes from mobile search. Given this widespread accessibility requirement, a mortgage broker website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight the Broker’s Services
When users visit your mortgage broker website, they are primarily seeking information about your services and loan products. The best mortgage broker website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the mortgage broker website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best mortgage broker websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the mortgage broker’s phone number and contact form, or feature information and resources that your mortgage broker business wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Mortgage broker websites typically offer a range of different services or loan products, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or loan product is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the mortgage broker website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional mortgage broker, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.