Web Design for Dental Clinics

Every dental practice, regardless of size, is vying for a slice of the market. The online competition is fierce, and each practice seeks to not only appear on the first page of search results but also to stand out uniquely. Potential patients often find the best dental practices through local organic web searches, hence having an optimized dental practice website design is crucial to your online marketing strategy.

Our web design agency in Saskatoon is recognized as the top dental practice website designers in Canada since 2011. We have also compiled a robust list of best practices for dental practice web design and branding, which we utilize to create distinctive websites that make a real difference for our clients. Making your dental practice visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for dental practices, garnered over nearly two decades of working with dental practitioners across Canada and North America.

The journey of designing a website for a dental practice can seem quite challenging for those not versed in these issues. Our Saskatoon web designers guide each dental practice through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new dental practice website and brand more effectively, ultimately delivering improved marketing results.

Let’s delve into the best practices our Saskatoon web designers use when crafting top-tier dental practice website designs.

Responsive Dental Practice Websites
For the best dental practice websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to dental practice websites comes from mobile search. Given this widespread accessibility requirement, a dental practice website design that is both fully responsive and optimized for mobile users is crucial to the website’s success as a primary digital marketing tool.

Highlight the Practice’s Services
When users visit your dental practice website, there are two main pieces of information they seek; services and dentist profiles. The best dental practice website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Dentist Profile Pages
The second most sought-after information on your dental practice’s website should be your dentist or partner profiles. A key feature of our professional dental practice website design often includes custom photography of each dentist within the practice on a landing page that links to each dentist’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the dental practice website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best dental practice websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential patients to areas of the website such as the contact page featuring the dental practice phone number and contact form, or feature information and resources that your dental practice wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Dental practice websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the dental practice website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional dental practice, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.