Web Design for Mining Companies

Every mining company, regardless of size, is competing for a share of the market. The online competition is severe, and each company not only wants to rank on the first page of search results but also to stand out uniquely. Potential clients often find the best mining companies through organic web searches, hence an optimized mining company website design is key to your online marketing strategy.

Our web design firm in Saskatoon is known as the leading mining company website designers in Canada since 2011. We have a robust list of best practices for mining company web design and branding, which we leverage to create unique websites that make a real difference for our clients. Making your mining company visible in organic web searches is just part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise covers both interface design and search engine optimization for mining companies, gained over nearly two decades of working with mining corporations across Canada and globally.

Designing a website for a mining company can seem quite challenging for those unfamiliar with these issues. Our Saskatoon web designers guide each mining company through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new mining company website and brand more effectively, eventually delivering improved marketing results.

Let’s explore the best practices our Saskatoon web designers use when crafting superior mining company website designs.

Responsive Mining Company Websites
For the best mining company websites, a fully responsive website design is a must. Our experience and research show that a substantial portion of web traffic to mining company websites comes from mobile search. Given this widespread accessibility requirement, a mining company website design that is both fully responsive and optimized for mobile users is critical to the website’s success as a primary digital marketing tool.

Highlight the Company’s Services
When users visit your mining company website, there are two main pieces of information they seek; services and executive profiles. The best mining company website design agencies will promote your list of services promptly and efficiently, ensuring a fast and positive user experience on the website. These services should be featured prominently both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are led swiftly through the sales funnel.

Executive Profile Pages
The second most sought-after information on your mining company’s website should be your executive or partner profiles. A key feature of our professional mining company website design often includes custom photography of each executive within the company on a landing page that links to each executive’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s essential that the mining company website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best mining company websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential clients to areas of the website such as the contact page featuring the mining company phone number and contact form, or feature information and resources that your mining company wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Mining company websites typically offer a range of different services or specialties, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the mining company website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional mining company, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.