Web Design for Nonprofits

Regardless of size, every nonprofit is competing for attention and resources. The online competition is fierce, and each organization seeks to not only rank highly in search results but also to make a unique impact. Potential donors often find the most impactful nonprofits through local organic web searches, hence having an optimized nonprofit website design is vital to your digital strategy.

Our web design agency in Saskatoon is recognized as the top nonprofit website designers in Canada since 2011. We also have a robust list of best practices for nonprofit web design and branding, which we use to create unique websites that make a difference for our clients. Making your nonprofit visible in organic web searches is only part of the challenge. Engaging visitors on your website with professional design and compelling content is equally important.

Our expertise spans both interface design and search engine optimization for nonprofits, garnered over nearly two decades of working with various organizations across Canada and North America.

The journey of designing a website for a nonprofit can seem challenging for those not versed in these issues. Our Saskatoon web designers guide each organization through the design and digital marketing processes, from the discovery phase through implementation.

Upon project completion, our goal is not just to hand over the reins; we also want to ensure that you’ve acquired the knowledge to manage your new nonprofit website and brand more effectively, ultimately delivering improved results.

Let’s explore the best practices our Saskatoon web designers use when creating top-tier nonprofit website designs.

Responsive Nonprofit Websites
For the best nonprofit websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to nonprofit websites comes from mobile search. Given this widespread accessibility requirement, a nonprofit website design that is both fully responsive and optimized for mobile users is vital to the website’s success as a primary digital marketing tool.

Highlight the Organization’s Mission and Services
When users visit your nonprofit website, there are two main pieces of information they seek; your mission and your services. The best nonprofit website design agencies will promote your mission and services promptly and efficiently, ensuring a fast and positive user experience on the website. These should be prominently featured both on your homepage and other pages with direct links to more detailed content.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the donor funnel.

Showcase Impact and Testimonials
The second most sought-after information on your nonprofit’s website should be the impact of your work and testimonials. A key feature of our professional nonprofit website design often includes custom photography and stories on a landing page that links to each testimonial. These testimonials offer a personal connection to the viewer, build credibility, communicate your areas of impact, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Donation Methods
After investing time, effort, and resources into optimizing your website for search, it’s crucial that the nonprofit website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best nonprofit websites offer a clear call-to-action, which leads to direct donation information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential donors to areas of the website such as the donation page featuring the nonprofit phone number and contact form, or feature information and resources that your nonprofit wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Nonprofit websites typically offer a range of different services or programs, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or program is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the nonprofit website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional nonprofit organization, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop.