Web Design for Naturopaths

Every naturopathic clinic, irrespective of its size, is striving for market recognition. The online competition is intense, and each clinic seeks to not only appear on the first page of search results but also to stand out uniquely. Potential patients often find the best naturopathic clinics through local organic web searches, thus having an optimized naturopathic clinic website design is integral to your online marketing strategy.

Our web design agency in Saskatoon is known as the top naturopathic clinic website designers in Canada since 2011. We have also assembled a robust list of best practices for naturopathic clinic web design and branding, which we utilize to create unique websites that make a real difference for our clients. Making your naturopathic clinic visible in organic web searches is only half the battle. Engaging visitors on your website with professional design and persuasive content is equally important.

Our expertise extends to both interface design and search engine optimization for naturopaths, gained over nearly two decades of working with naturopathic professionals across Canada and North America.

Designing a website for a naturopathic clinic may seem quite challenging for those unfamiliar with these issues. Our Saskatoon web designers guide each naturopathic clinic through the design and digital marketing processes, from the discovery phase to implementation.

Upon project completion, our goal isn’t just to hand over the reins; we also aim to ensure that you’ve acquired the knowledge to manage your new naturopathic clinic website and brand more effectively, delivering improved marketing outcomes.

Let’s delve into the best practices our Saskatoon web designers use when crafting superior naturopathic clinic website designs.

Responsive Naturopathic Clinic Websites
For the best naturopathic clinic websites, a fully responsive website design is non-negotiable. We’ve learned through our experience and research that a significant portion of web traffic to naturopathic clinic websites comes from mobile search. Given this widespread accessibility requirement, a naturopathic clinic website design that is both fully responsive and optimized for mobile users is essential to the website’s success as a primary digital marketing tool.

Highlight the Clinic’s Services
When users visit your naturopathic clinic website, there are two main pieces of information they seek; services and practitioner profiles. The best naturopathic clinic website design agencies will promptly and efficiently promote your list of services while ensuring a fast and positive user experience on the website. These services should be prominently featured both on your homepage and profile pages with direct links to more comprehensive content about the services.

A custom website UI design coupled with a clear call-to-action ensures that website visitors are swiftly led through the sales funnel.

Practitioner Profile Pages
The second most sought-after information on your naturopathic clinic’s website should be your practitioner profiles. A key feature of our professional naturopathic clinic website design often includes custom photography of each practitioner within the clinic on a landing page that links to each practitioner’s professional profile page. These profile pages offer a personal connection to the viewer, build credibility, communicate your areas of expertise, and provide an opportunity to connect via email, phone, or social media.

Explicit Calls-to-Action and Contact Methods
After investing time, effort, and resources into optimizing your website for search, it’s vital that the naturopathic clinic website design communicates effectively and funnels website users to the appropriate section of the website that holds the information they seek. The best naturopathic clinic websites offer a clear call-to-action, which leads to direct contact information via email, web form, or phone.

The website may also feature prominent CTAs that drive potential patients to areas of the website such as the contact page featuring the naturopathic clinic phone number and contact form, or feature information and resources that your naturopathic clinic wishes to promote (to increase conversions), or other marketing opportunities.

Design SEO-optimised Landing Pages
Naturopathic clinic websites typically offer a range of different services or specialities, and to maximize search engine optimization, each service should have an SEO-optimized landing page for organic search. Each service or specialty area is unique, providing an opportunity to cast a wide net for organic web searches and relevant keywords.

By offering SEO-optimized landing pages for each area of service, the naturopathic clinic website design can also help users focus on what they’ve come to your website to find, without confusion or the distraction of other services that may not be relevant to them at the time.

Website Compliance and Accessibility
As a professional naturopathic clinic, the website must adhere to the highest level of compliance and provide accessible information to all users, whether they use screen readers or a laptop. In addition to refining our website design and web development process to comply with the Accessibility for Ontarians Act (AODA), we also partner with a world-class website accessibility AI provider. With a few clicks of a button, this accessibility tool is installed and extends the compliance rating across the full spectrum of WCAG 2.0 compliance.