Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
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Your Voice Consulting

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

Live at — yourvoiceconsulting.com
Client mark
Your Voice Consulting website by Becker Design
Fig. 01 — Your Voice ConsultingProfessional Services
Overview

Web Design & Development Project Overview

Carey Hyndman spent two decades running communications inside the mining industry, and before that in media relations and media training. Your Voice Consulting is what she started when she went out on her own — crisis communications, community and Indigenous engagement, media training, and the strategy work that medium-sized organisations need but rarely have anyone in-house to do. She opened the doors on the first of October. She also knew exactly what she didn’t want: she had worked on a twelve-hundred-page corporate website and wanted the opposite of it.

The site we built is small by page count and deliberate about where the weight sits. Ten distinct service areas are broken out individually, because a person in trouble looks up the trouble, not the consultancy. Crisis work is surfaced at the top level rather than three clicks down. An Insights section gives her somewhere to put the thinking she already does for clients. There’s no testimonials wall and no case study library — both were left out on purpose, to go in when there’s something real to put in them. Somewhere to live, a nightly copy, and somebody watching: all included.

Case study

Deep Dive

What actually went into Your Voice Consulting’s build, decision by decision — and the service behind each one.

  • 01

    Built for the people who don't already know her

    Carey put it plainly on our first call: her friends in marketing told her she didn't need a website, because people hire her because they know her. Which was true, and beside the point — the referrals were never the problem. The website's job is the stranger. Somebody with a situation and a deadline, who has never heard her name and needs to decide whether she's the person to phone.

    Where this goes deeperSEO
  • 02

    Ten services, when the brief said five pages

    The plan going in was a homepage, a services page, an about and a contact. What came out has ten service pages — crisis communications, corporate and digital communications, government relations, Indigenous and duty-to-consult work, media training, stakeholder and community engagement, communications strategy, workshops and facilitation, writing and editing. Not padding. Each is a distinct thing somebody hires her for, and a distinct phrase somebody puts into Google.

    Where this goes deeperWordPress Design
  • 03

    Crisis work gets its own front door

    Every other service lives under Services, where you'd expect. Crisis communications does not — it sits in the top-level navigation by itself. Somebody arriving on that page is not browsing a consultancy's capabilities. They are in the middle of a bad week and looking for a phone number, and the site is built to respect the difference.

    Where this goes deeperProfessional Services
  • 04

    The testimonials section we left switched off

    A brand-new firm has no client quotes yet, and a wall of them assembled early is worse than nothing. So the section was designed, built, and left turned off until there was something honest to put in it. Same reasoning parked the case study library — Carey chose to hold it for when the projects exist. The site is built to switch both on without a rebuild.

    Where this goes deeperWebsite Update Strategy & Execution