Modern Closet builds custom storage — closets, pantries, garages, mudrooms, laundry rooms, home offices — and the difficulty with selling that online is that a walk-in closet and a corner pantry are not two versions of one product. They are two different rooms, two different budgets and two entirely different searches. The old site treated them as one catalogue.
The rebuild runs seventeen service pages across three levels: four parent categories, then the specific rooms underneath them — walk-in, everyday, kids’ and utility closets; butler, corner and standard pantries; garage storage, flooring and accessories; offices, mudrooms and laundry rooms. Each one carries its own photography, its own cross-links to the neighbouring rooms, and a route through to a design consult. Alongside them sit a filterable library of finishes and materials, a page explaining how the process runs, a gallery, and a testimonials wall.