Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
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Modern Closet

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

Live at — moderncloset.ca
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Modern Closet website by Becker Design
Fig. 01 — Modern ClosetContractors
Overview

Web Design & Development Project Overview

Modern Closet builds custom storage — closets, pantries, garages, mudrooms, laundry rooms, home offices — and the difficulty with selling that online is that a walk-in closet and a corner pantry are not two versions of one product. They are two different rooms, two different budgets and two entirely different searches. The old site treated them as one catalogue.

The rebuild runs seventeen service pages across three levels: four parent categories, then the specific rooms underneath them — walk-in, everyday, kids’ and utility closets; butler, corner and standard pantries; garage storage, flooring and accessories; offices, mudrooms and laundry rooms. Each one carries its own photography, its own cross-links to the neighbouring rooms, and a route through to a design consult. Alongside them sit a filterable library of finishes and materials, a page explaining how the process runs, a gallery, and a testimonials wall.

Full-page captures

The whole site, top to bottom

Take a glance at full pages, exactly as they shipped.

  • Full-page capture of the Modern Closet website
    Fig. 02 — Modern ClosetFull page

Hover a capture to pan top → bottom · static on touch

Case study

Deep Dive

What actually went into Modern Closet’s build, decision by decision — and the service behind each one.

  • 01

    A closet is not one thing

    Walk-in, everyday, kids', utility. Butler, corner, standard. Nobody types "storage solutions" into Google — they type the room they are standing in, frustrated. So the catalogue was broken into seventeen pages over three levels, one per actual room type, and each one gets to answer its own question instead of sharing a paragraph with twelve others.

    Where this goes deeperSEO
  • 02

    Seventy finishes before the appointment

    Cabinet finishes, hardware, counter surfaces, textured leathers, garage flooring — sorted and filterable, all on one screen. The showroom conversation that used to open with "what are my options" now opens somewhere further along, because the answer has already been browsed on a phone, long before anyone books the showroom. That is a page doing sales work while the shop is closed.

    Where this goes deeperWordPress Design
  • 03

    Every room points at the next room

    Somebody costing out a walk-in closet is often the same person who will want the mudroom done next spring. The service pages are wired to each other on purpose: from walk-ins across to laundry rooms and garages, then out to the finishes library, the gallery and the testimonials. One enquiry, several rooms, no dead ends.

    Where this goes deeperWordPress Management
  • 04

    Explaining the part people worry about

    Letting a company build fitted cabinetry into your house is a bigger commitment than buying a sofa, and the anxiety is procedural rather than aesthetic — how long, how disruptive, what happens when. A page walking through the design and build sequence answers that plainly, and sits between browsing the work and booking the consult.

    Where this goes deeperContractors