Deb Murdoch brokers mortgages out of Saskatoon and, like most brokers, does most of her work for people who are nowhere near her office. The old site already ranked; the brief was to keep that and build properly underneath it, which meant the rebuild had to be careful in ways a fresh build never has to be.
The centre of it is ten service-area pages, one per town — Saskatoon, Regina, Moose Jaw, Prince Albert, Swift Current, Lloydminster, North Battleford, Outlook, Martensville, Warman. Each one is written from scratch rather than spun, and each carries its own contact form so an enquiry arrives already labelled with where it came from. Around that sit individual service pages, mortgage calculators and rate tools as their own structure, and roughly forty old blog posts carried across by hand rather than abandoned, because a decade of accumulated pages is exactly the thing a rebuild usually throws away by accident.
