Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
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Stevenson Industrial Refrigeration

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

Live at — stevensonindustrial.com
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Stevenson Industrial Refrigeration website by Becker Design
Fig. 01 — Stevenson Industrial RefrigerationContractors
Overview

Web Design & Development Project Overview

Stevenson Industrial Refrigeration builds and maintains the refrigeration systems inside things most people never think about being refrigerated — arenas, processing plants, cold storage, refrigerated floors. It is a narrow specialism with a small number of possible customers in the province, which changes what a website is for. There is no wide funnel here. There is a specific engineer or facility manager, and either you turn up when they look or you do not.

The site therefore aims at depth rather than reach. Services and capabilities each have their own structure and their own pages, projects sit alongside, tied to the work each one required, and the company material sits split apart rather than pooled into one About page. A parts and service section covers what is stocked and who supplies it — the question an existing customer arrives with when something has failed, which is a different visit from the one a prospective customer makes. Certifications get their own place, because on plant work they are checked.

Full-page captures

The whole site, top to bottom

Take a glance at full pages, exactly as they shipped.

  • Full-page capture of the Stevenson Industrial Refrigeration website
    Fig. 02 — Stevenson Industrial RefrigerationFull page
  • Full-page capture of the Stevenson Industrial Refrigeration website
    Fig. 03 — Stevenson Industrial RefrigerationFull page

Hover a capture to pan top → bottom · static on touch

Case study

Deep Dive

What actually went into Stevenson Industrial Refrigeration’s build, decision by decision — and the service behind each one.

  • 01

    A small market changes the job

    Industrial refrigeration in Saskatchewan has a countable number of buyers. Volume strategies are pointless; the site has to be findable for very specific technical searches and convincing to the few people who make them. Narrow and deep beats broad and shallow whenever you can actually name your market, and here you almost can.

    Where this goes deeperSEO Audits & Implementation Plans
  • 02

    Two visitors, two entirely different errands

    Someone specifying a new system is shopping. Someone whose compressor failed this morning is not — they want to know what is on the shelf and who to call. A parts and service section serves the second without making them wade through material written for the first, which is the whole reason it exists separately.

    Where this goes deeperContractors
  • 03

    Arenas, plants, cold storage, floors

    Refrigerated floors under a rink and a chilling system in a processing plant are the same physics and completely different projects — different regulators, different downtime tolerance, different people signing. Separating them out gives each a page written in its own terms rather than one description doing an unconvincing job for all of them.

    Where this goes deeperConstruction Companies
  • 04

    Certificates are read, not admired

    On plant and municipal work, certifications are verified before a quote is opened. They belong somewhere addressable and forwardable, not shrunk into a row of logos above the copyright line. Where a qualification lives decides whether it does any work at all, and a footer is where things go to be scrolled past.

    Where this goes deeperWordPress Design