Tammy Wandzura has been broking mortgages across Saskatchewan and Alberta since 2005, and the brief was unusually specific: the existing site ranked well and could not be allowed to stop. Everything that follows was shaped by that — this was not a rebuild that could afford to be brave, it was one that had to keep an earned position while replacing what sat underneath it.
Eight mortgage services are split onto eight pages, because pre-qualification, a first-time purchase, a renewal, a refinance and a cabin mortgage are five different moments in someone’s life and only one of them is being searched for at a time. Fifty-plus towns and cities get their own pages too, each written rather than duplicated. A Mortgage Process route explains the sequence for people who have never done this before, an online application hands off to the brokerage’s own portal, and the resources and blog carry the material that keeps the whole thing ranking.
