Hammer City sells sports betting picks, and the whole product has a shelf life measured in hours. A pick is worth something before the game and nothing afterwards, which puts an unusual demand on the website: it has to publish constantly, date everything, and keep almost all of it locked.
The build handles that with a dedicated post type for picks — somewhere north of nine hundred of them now, each on its own dated URL, each behind the membership wall — against fifteen actual pages. Access comes in four lengths, from a single day to a full year, because somebody buying one weekend of football and somebody buying a season are not the same customer and shouldn’t be sold the same thing. A free pick sits one step inside the wall — a free signup, no payment — which is the sample.
Around it: a record of past results, an FAQ, and a payment setup that takes cards and E-transfer both, which matters more in this market than it does in most. Members land in an account area and run their own subscription from there. Everything else exists to move somebody from “who are these guys” to “unlocked” without a phone call.
