Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
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Canadian Retina Society

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

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Canadian Retina Society website by Becker Design
Fig. 01 — Canadian Retina SocietyHealth Care
Overview

Web Design & Development Project Overview

The Canadian Retina Society is the national body for ophthalmologists who work on vitreoretinal disease — a small, highly specialised profession whose members largely already know each other. That inverts the usual purpose of a website: no audience to attract, no case to make; the job is to be the reliable place where a scattered specialty keeps its shared business.

So the site is built around the four things such a society actually does: admit and maintain a membership, run an annual meeting, publish positions the profession can cite, and circulate clinical cases among people qualified to discuss them. Position statements appear in both English and French, because a national medical body in Canada does not get to publish in one. Everything else is deliberately thin, which on a site like this is a feature rather than an omission.

Full-page captures

The whole site, top to bottom

Take a glance at full pages, exactly as they shipped.

  • Full-page capture of the Canadian Retina Society website
    Fig. 02 — Canadian Retina SocietyFull page
  • Full-page capture of the Canadian Retina Society website
    Fig. 03 — Canadian Retina SocietyFull page

Hover a capture to pan top → bottom · static on touch

Case study

Deep Dive

What actually went into Canadian Retina Society’s build, decision by decision — and the service behind each one.

  • 01

    Nobody here needs convincing

    A specialty society's website is not marketing. Its readers are already members, or are the handful of physicians who will become members, and all of them could name each other. That removes persuasion from the brief entirely and leaves something harder: being genuinely useful to people with very little patience and very little time.

    Where this goes deeperHealth Care
  • 02

    Cases are the reason to come back

    Membership renews once a year and the meeting happens once a year. Clinical cases are the only part of a society site with a reason to be visited in between, which makes that section — not the About page — the thing the structure should be built around. Professional bodies routinely get this the wrong way round.

    Where this goes deeperWordPress Design
  • 03

    A national body publishes twice

    Position statements from a Canadian medical society appear in English and in French, because a statement the profession is meant to cite has to be citable by all of it. That is a content workflow decision as much as a language one — every publication is two publications, and the system has to make that routine rather than exceptional.

    Where this goes deeperWordPress Management