Becker Design & Media Group Ltd — Saskatoon, SKEst. 2012 · hundreds of builds · this is one of them
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NexGen Mechanical

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

Live at — nexgenmechanical.ca
NexGen Mechanical website by Becker Design
Fig. 01 — NexGen MechanicalContractors & SEO
Overview

Web Design & Development Project Overview

NexGen runs two cities as two different businesses. Saskatoon is commercial only — chillers, boilers, ventilation, the mechanical side of a build. Prince Albert does commercial and residential both. A general contractor pricing a chiller install and a homeowner in Prince Albert whose furnace has quit are not looking for the same company, and a site that mixed them would have made both of them work for it.

So the navigation splits by city first and service second, which is backwards from how contractor sites are normally built and exactly right here. Pick your city, then pick the kind of work. Sheet metal fabrication and project management sit outside that split, because they’re sold to a different buyer again — usually one who already has a set of drawings.

Two things carry the credibility. The executive page lists six people with their trades attached — journeyman plumber, general gasfitter, refrigeration mechanic, sheet metal technician — because in mechanical contracting the ticket is the qualification and nobody vetting a bidder wants to read about values.

The portfolio does the other half. It’s organised by installation type rather than by project name, so a specifier can go straight to “walk-in freezer” or “paint booth ventilation” and see whether NexGen has done their exact job before. Established in Saskatoon in 2010, fully licensed and bonded, and working out of both cities now.

Case study

Deep Dive

What actually went into NexGen Mechanical’s build, decision by decision — and the service behind each one.

  • 01

    City first, service second

    Saskatoon is commercial only. Prince Albert does commercial and residential both. So the navigation splits by city before it splits by service, which is backwards from how contractor sites are usually built and exactly right here — a homeowner in Prince Albert and a general contractor in Saskatoon are not shopping for the same company.

    Where this goes deeperSEO
  • 02

    The ticket is the qualification

    Six people on the executive page, each listed with their trade attached — journeyman plumber, general gasfitter, refrigeration mechanic, sheet metal technician. In mechanical contracting nobody vetting a bidder wants to read about values. They want to know who holds what, because that determines what the company is legally allowed to do inside their building.

    Where this goes deeperContractors
  • 03

    Filed by what got installed

    Chillers, boilers, walk-in freezers, paint booth ventilation, ductless splits, condensing units. Finished work is organised by type of installation rather than by client name, so a specifier with a chiller in their drawings goes straight to chillers and sees at once whether NexGen has installed one before. Project names tell that person nothing at all.

    Where this goes deeperWordPress Design