Health Care

Integria Precision Medicine

Designed, developed, and looked after by Becker Design. This is one of hundreds of websites we've shipped over the years, and one of dozens of hand-built websites you can explore in our portfolio of recent builds.

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Live at — integriaprecisionmedicine.com

Integria Precision Medicine website by Becker Design

Fig. 01 — Integria Precision MedicineHealth Care

Overview

Web Design & Development Project Overview

Integria Precision Medicine is a physician-led clinic in Calgary running two kinds of practice under one roof. Dr. Kathryn Watson and Dr. Anna Purdy took over an internal medicine clinic at the end of 2025, one that works on referrals from family physicians and specialists, and built private menopause and longevity programs alongside it. Until this site launched, all of that lived on a three-page Squarespace placeholder.

The site speaks to two audiences who want opposite things. Referring physicians get an internal medicine page with scope of practice and how to refer, without being sold to. Patients get the Menopause Care and Longevity Medicine programs, each laid out as three tiers with annual pricing on the page and a side-by-side tier comparison. Behind both programs sits an assessments library of 42 individual pages, from DEXA and VO2 max testing to coronary calcium scoring and whole-body MRI, grouped into eight clinical focus areas. Each clinician has a profile the clinic adds as people join, and dedicated sign-up pages and campaign landing pages carry interested patients from first click to a program request.

Integria runs on our managed hosting, with daily backups, security monitoring and ongoing support as the practice grows.

Case study

Deep Dive

What actually went into Integria Precision Medicine’s build, decision by decision — and the service behind each one.

01
One clinic, two audiences who want opposite things
A referring physician and a prospective private patient want incompatible things from the same website. The doctor wants scope of practice, a referral route, and no persuasion. The patient wants to understand a service she may not have known existed, and to be convinced it's credible. Building one site to do both meant accepting they're two different sites that happen to share a header: different depth, different tone, different asks.
Where this goes deeper→ WordPress Design
02
Three tiers, priced where people can see them
Menopause care and longevity medicine each run as a one-year program in three tiers, sorted by how much follow-up, testing and reassessment a patient needs. The tiers sit on each program page with their annual price in plain view, and a Compare Tiers panel lays all three side by side. Nobody has to book a call to find out what the difference is.
Where this goes deeper→ WordPress Design
03
A page for every assessment
The clinic offers 42 distinct assessments across its two programs, from DEXA and VO2 max testing to coronary calcium scoring, CIMT and whole-body MRI. Each one has its own page explaining what it measures, and the library is grouped into eight clinical focus areas, from heart health to bone health. That's how people search: for the test their doctor mentioned, not for a clinic name. Somebody looking up a coronary calcium scan in Calgary lands on a page about exactly that.
Where this goes deeper→ SEO
04
Built for a team that was about to triple
At the first conversation the clinic was two physicians with five more people expected within months. Designing for the roster on the day would have meant rebuilding by summer. Each clinician instead gets a page of their own that the clinic adds when somebody starts, with credentials, focus areas and a photo. It's six people now, added as they arrived, with nobody phoning us to ask.
Where this goes deeper→ WordPress Management
05
Replacing the stopgap, not patching it
Before this, Integria ran on a three-page Squarespace site put up so patients had somewhere to land after the clinic changed hands. It did the job it needed to do, which was to exist. The rebuild didn't try to rescue it. The new site was built alongside it on a private development server, and the switch happened in one move once there was something better to switch to.
Where this goes deeper→ WordPress Migration