We was responsible for designing and developing a comprehensive new website for Keating Business Strategies Ltd. (KBSL), a management consulting firm specializing in rural economic development. The project involved creating a user-friendly, visually engaging platform that effectively communicates KBSL’s services, expertise, and success stories.
Our primary objectives included restructuring the website’s navigation to highlight KBSL’s diverse service offerings and developing custom layouts to showcase proprietary tools like the Rural Navigator. We incorporated detailed project descriptions, success metrics, and case studies, ensuring the content is informative and accessible. The site features dynamic elements, such as interactive service pages and clear calls-to-action, to guide users toward key areas like ExploreSSEP and SSEPConnect.
We implemented a responsive design that delivers an optimal user experience across devices, from desktops to smartphones. We also integrated SEO best practices to improve visibility for KBSL’s target audience, including rural communities, economic development officers, and Indigenous organizations.
